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President/ Founder Alex H. NedlemanALEX- PRESIDENT/ FOUNDER
Alex H. Nedleman
Alex founded Strictly USA in late 2011 because he, along with many others, was tired of seeing jobs and money going overseas and along with it, Americas middle class and our future. Strictly USA exists to give American shoppers the choice to buy American and provide an easy and fun way to do so. American products= American jobs. Guaranteed--it works!

Alex has a very diverse and extensive professional background in a variety of areas,
including retail sales/ management, merchandising, operations, outside sales, field management and even IT.  He has worked in the manufacturing, DIY, grocery, sporting goods and health club sectors.This broad and diverse background has been absolutely indispensable in running the business..

When not performing virtually every function for Strictly USA (LOL), Alex works part time as a field representative for Perfect Bar, the original refrigerated (and super tasty and healthy) protein bar. He is also an accomplished competitive Crossfit athlete and plays Pickleball very regularly. And Alex is also very proud that he founded and runs a popular social activities Meetup Group, Something Besides Bars, which boasts over 4000 active members. Alex makes his home in the University Hills area of Denver, Colorado with his girlfriend Laura (pictured below) and their energetic and fun loving border collie, Spirit (also pictured below).

In addition to being Alex's very significant other, Laura assists us with product selection and testing as well as brainstorming of all types in our efforts to always be creating a better Strictly USA. She is also spearheading our efforts to improve our marketing and create/ maintain a better social media presence. Laura draws upon her many years as a highly successful and in demand PMP (Project Management Professional). By day she is a contractor at Arrow Electronics helping them with a company wide payroll conversion. For the past two years she has been a board member of Mile High PMI--a professional project management organization. For recreation, Laura enjoys working out, playing Pickleball, hiking and camping. Anything outdoors. Also cooking and baking--conjuring up all kinds of tasty treats. And loving on baby girl Spirit pictured below. She is also a talented singer/ guitar player. She has a lovely voice! Better than mine!

Although Hudson doesn't really help out at Strictly USA anymore, he deserves a mention as he helped us load all of our products onto the website way back in the beginning. It was tedious detail oriented work and we couldn't have done it without him. In addition, he has filmed all of our product videos and taken quite a few pictures for our website and Facebook.

Spirit- VP of Pet Products

VP Pet Products
Spirit (nearly 12 year old Border Collie ) is Vice President of our Pet products division. She is responsible for the procurement, testing and R&D of all 100% Made in USA pet products carried by Strictly USA. She endorses the Bison Designs leashes and collars and swears by the ItzaDog Quiet Spot tag silencers and portable pet bowls. And there's nothing like playing with her West Paw product toys at the park.